I recently read an article by Liz Ryan CEO and Founder, Human Workplace . She writes, “Algorithm-based, keyword-searching processes that seek to match job-seekers with job openings by clerical means are not only inhuman but bad business process, too.”
Why then, you ask, do we continue to sit at our computers hour upon hour filing out online applications knowing that the likelihood of them being seen is minimal at best? What are our other options? Well, believe it or not, we do have them. They just take a little more EFFORT. No it’s not a vulgar four letter word and it can make all the difference.
- Make a list of all the companies you would like to work for.
- Do some research on that company. Find out what their mission statement is (it’s usually can be found on the “About Us” section of their web page. Do your skill sets, hard and soft, align with their mission/vision statement?
- Find a phone number under the “Contact Us” section of the web page then call! Find out who you would need to speak with regarding open positions and who you could talk to. If they refer you to apply online, let them know you are looking for some more information regarding the company and culture. Don’t just say, “Ok.”, then hang up. Be persistent, put some effort into it.
- Make sure you have an awesome cover letter that references their mission/vision and how you as a person will not only fit into their culture but add value to their company. Don’t make it too long, or it won’t get read. Mail it, yes I said mail not email, to the hiring manager, recruiter, HR representative. You can also use e-mail but it’s not the end all be all. Utilize all your resources, phone, mail, email.
I think you may be getting the picture I’m trying to paint. Job hunting is not a lazy person’s activity. Activity , it’s a pretty strong word – “The state of being active, energetic action or movement, liveliness, the intensity of a radioactive source, the ability to take part in a chemical reaction.” As you can see activity is not a dull word, it certainly does not describe the decision to sit on your butt at a computer screen, nor does it include an element of wait and hope. It means you are active and lively, you have in you the ability to take part in a chemical reaction. Deep within you is the power to make amazingly big things happen. Do it.
I read article after article daily on what job seekers need to do while job searching;
- Have a complete and dynamic LinkedIn profile. Sit on your butt.
- Have an powerfully written resume that can be thoroughly understood in as little as 3 seconds. Sit on your butt.
- Make sure you personalize your cover letter for each company before you submit. Sit on your butt.
- Use all the keyword combinations you find on the job posting to improve your chances of getting through the automated resume filters. Sit on your butt.
Rarely if ever do I read, get off your butt and meet people, face to face, shake hands, make contact, be remembered, REALLY? I work with job seekers all day long, and yes I too let them know the above is important to have done, however the wonderful world of the web is not going to get you a job, YOU are. If you aren’t finding ways to put your face to your name, you’ll be two lengths behind at the starting bell.
We’ve sat back and allowed our humanity to be removed from the equation. It’s time to stand up and act vitally. Bring the dynamic component of activity back. Get out there and make yourself known. Have a stellar resume, put it in someone’s hands, collect business cards, follow up after applying, pick up the phone and dial it, get to the right person and make a great impression. That’s what will get you the interview, not sitting at your computer hoping the 25 applications you filled out will miraculously wind up on the desk of the right person at the right time on the right day.
It’s time to create your own chemical reaction, action, intensity and energy. Go out and make something happen today!